Early on many bloggers were anonymous or assumed fictitious names to ensure their privacy. Even a number of pastors took this tact in order to be free to say whatever they wanted to online without creating a controversy in their church.
However in the long run ‘trust’ became an issue particularly among Christians. If bloggers were unwilling to share their real identities then could their observations and stories be completely trusted? Also some actually went out of their way to create controversy and responded rather badly at times to fellow believers and leaders. Transparency is now winning the day and Christians in particular should be very open and truthful about who they really are. It is a matter of integrity and credibility.