In an article that read many years ago that no longer exists online; Paul D. Watson pointed out the problem of using Christian words and speech when trying to reach out to non-Christians:
“Christians speak a different cultural language than non-Christians. Unfortunately this language isn’t necessarily spiritual by nature. One of the hardest tasks of an evangelist (the New Testament term for Church Planter, but that is another post.) is deculturalizing the Gospel so that the lost can hear the Good News without all the white noise of Christian culture.”
I read a bunch of Christian blogs and Facebook postings everyday. Many will not appeal to ‘regular’ folk because they are written in ‘Christianese’—words, terms, and expressions that are commonly used in church and among fellow Christians. The fact is there are increasingly more folk out there that do not share or understand the common ‘churchy’ language than do.